This Thursday was the first of many new and improved "Shonda Thursdays," with three hours of Rhimes television back-to-back-to-back. And to say it was a success is an understatement. How to Get Away with Murder beat Rhimes' other two premieres, drawing in 14 million viewers for the series premiere. Grey's and Scandal brought in 9.8 and 11.9 million viewers respectively. Now the real question is how many of those viewers will return next week and the week after that. The success of a series premiere says more about the marketing than about the quality of the show. The show's success will be determined by whether the number of viewers strengthen as the season continues or starts depleting. Overall, ABC beat its competition during every hour of primetime (with the exception of CBS's Thursday Night Football, because, well, it's football).
Saturday, September 27, 2014
The Shondaland Empire
This Thursday was the first of many new and improved "Shonda Thursdays," with three hours of Rhimes television back-to-back-to-back. And to say it was a success is an understatement. How to Get Away with Murder beat Rhimes' other two premieres, drawing in 14 million viewers for the series premiere. Grey's and Scandal brought in 9.8 and 11.9 million viewers respectively. Now the real question is how many of those viewers will return next week and the week after that. The success of a series premiere says more about the marketing than about the quality of the show. The show's success will be determined by whether the number of viewers strengthen as the season continues or starts depleting. Overall, ABC beat its competition during every hour of primetime (with the exception of CBS's Thursday Night Football, because, well, it's football).
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