Tuesday, August 30, 2011

How To Do It

Welcome everyone!. The following project structure is intended to provide you with a methodology to be both specific and help you track the progress and meet your milestones. Since individual projects vary widely some points might not apply. However, you can use it as a roadmap to define/clarify your deliverables and go back to it frequently and methodically.

It has four distinct phases:


This phase helps you understand the big picture and the opportunity to achieve the main goals of your project; to take an idea from conception to completion in the most effective manner.

Brainstorming, sketch models, scenarios, analysis and feasibility assessments.

Define the requirements, scope, timeline, budget (your time and resources) and benchmarks for the project.

Requirements of Analysis:

  • Prioritize and validate requirements based on quality(1) and strategic factors
  • Determine success criteria and metrics
  • Define a preliminary list of production requirements.


  • Produce a final script with the discovery result.
  • Develop a high-level implementation plan. (storyboard)
  • Present a timeline and a budget estimate.


During this phase, create the look and feel of the solution (style). Develop the story requirements, the creative components, the technical design and infrastructure that supports the project.

Creative Design:

  • Storyline and character creation
  • Script
  • Storyboard
  • Art Direction
  • Audio Design
  • Production Design

Technical Design:

  • Equipment requirements
  • Set/backgrounds/location/plates
  • Lighting diagrams
  • Special efx design
  • Models, costumes and makeup


Develop and integrate all the creative, technical and information components.

Creative Production:

  • Location Scouting
  • Casting
  • Rehearsals
  • Graphics, 3D video/audio production needs
  • Technical integration

Technical Production:

  • Set design
  • Lighting
  • Cinematography
  • Sound
  • System testing
  • Problem resolution


Demonstrate the solution after all final specifications and testing results.

Live environment:

  • Projection
  • Audience Test performance and feedback
  • Implement promotion/communication strategies


That's all folks!

1-Quality: the true nature of things, the peculiar and essential character

All Illustrations custom made by Rich Powell