YouTube And The Independent Filmmaker

YouTube And The Independent Filmmaker

     Does YouTube have a role to play to the Independent Filmmaker? YouTube is itself perhaps the greatest global distribution platform we have on the internet ; or at least the most widely used. With over a billion viewers, 4 billion views per day, and 300 hours of video uploaded every minute youtube is teeming with creators but what kind of creator? In Independent Filmmaker?
     YouTube has a reputation of cat videos, memes, music, tutorials, poorly shot bits of TV and Movies, and things that keep you distracted from your homework but not cinema that will engage you. Those types of things (short films, web series, ect....) have pushed there way into Vimeo, Amazon, Netflix, Hulu, and other sites. But why? Why isn't the next House of Cards, or the next great short film being not only uploaded but promoted through YouTube with its vast diversity and range for audience? 

     I  think there are many problems towards when putting your work on YouTube as a main mode of distribution and exposure. One is the sheer mass of content that is being put on youtube. Another is the audience that I think youtube has created and the culture around it. YouTube stars have dominated the marketplace creating a medium of societal commentary through narration rather than a platform to share storytelling ideas. 

     Though it's not as if youTube hasn't tried to cater to the independent filmmakers in the past. In 2013 at SunDance youtube launched "Youtube Shorts @ NEXT WEEKEND," featuring the likes of College Humor, Machinima, and VICE, to show the industry of short films on YouTube. But even then these companies do not represent the individual user that uploads content on YouTube. 

     This all ties into YouTube's recent announcement "YouTube Red" which is adding for a $10 a month subscription fee to those users who want access to things like no ads, more extensive music features, and exclusive videos from YouTube creators (mainly youtube stars). There are many problems with this flawed model, including why people wouldn't just use ad block, and how YouTube creators are going to deliver the quality and quantity videos needed to sustain a "exclusive" club for people who pay the price. 

     This idea of people paying for YouTube content I think is a failure as a  model considering their audience and the nature of their content but maybe it proposes a counterpoint to Vimeo in some way and a better model for the Independent Filmmaker and the web series that are littered the internet. If youtube could tap into the market of short films, web television and convince people to pay for seeing these services I think filmmaking could make it's way to youtube. With it's great distribution and audience and short films great quality and appeal maybe it could hold a future in the world of indie films.