An Effective PSA

There are some really bad PSA’s out there but there are also some really good ones. A PSA's goal is to persuade an audience to take a specific action or adopt a particular viewpoint on a cause or social issue. 

What I think makes a bad PSA:

• It's not realistic
• The storyline is exaggerated
• It tells the story poorly
• It drags on for more than 60 seconds
• Instead of wanting to take action after watching it the audience is just annoyed

An example of a poorly made PSA

What I think makes a great PSA:

• It is empathetic and gives a sense of caring about a problem 
• It builds trust with their audience
• It tells a story
• It holds your interest
• It gets to the point in 30 to 60 seconds
• It makes you want to do something
• It actually gets the public to take action after watching it

One of my favorite PSA's: