That's right, you heard me. CBS is the first broadcast network to create a stand-alone streaming option for viewers.
“CBS All Access is another key step in the company’s long-standing
strategy of monetizing our local and national content in the ways that
viewers want it,” CBS President and CEO Leslie Moonves said in a
statement. “This new subscription service will deliver the most of CBS
to our biggest fans while being additive to the overall ecosystem.
Across the board, we continue to capitalize on technological advances
that help consumers engage with our world-class programming, and we look
forward to serving our viewers in this new and exciting way.”
This is huge, because CBS is the largest broadcast network. The Big Bang Theory, one of CBS's programs,
was the most watched television show of last season, and had more than 18 million
tune in for the Season 8 premiere last month. CBS All Access will also include special programming, like
the Grammy Awards, the Academy of Country Music Awards, and the
Victoria’s Secret Fashion Show. There will be ads for current programming, although commercials will run between 9-12 minutes, as opposed to the 12-16 minutes of advertisement on television. Another big plus is that previous programming, like Twin Peaks (which seriously all of you need to watch if you haven't already), will not have advertisements.
My only complaint is that CBS All Access will not include the NFL games. Hopefully they add those one day. Speaking of adding onto the service, CBS All Access will initially only be available in major cities, including New York City and Los Angeles, of course. The network, however, said it plans to expand.