American Horror Story: Coven premiered last wednesday night, the third installment in the groundbreaking, boundary-pushing series. The horror genre is experiencing a boom as of late, and its becoming increasingly more popular among youth, especially with the youth appeal of American Horror Story. The Tate-Violet romance of the first season sent young girls into a frenzy, and now the third series follows a group of teenage witches in a witch boarding school. It sounds like a cliche YA trilogy, but AHS is guaranteed to bring much darker, sexual, and disturbing tones to otherwise cliche stories.
Horror has been prominent throughout all of Hollywood's history, but it is only now grabbed the attention and profits of all audience niches, for a fraction of the production costs. American Horror Story earned more Emmy nominations than any other show, and nearly every network is following suite with the success of horror as a television genre. A few examples of horror in television: Supernatural, The Walking Dead, Bates Motel, Grimm, Hannibal, Hemlock Grove, and NBC's Dracula premieres this month, and TV version of The Exorcist and American Psycho are in the works, to name only a few.
One thing (among many) about AHS that stands out is their use of promos and teaser trailers. For all three seasons, the short promos are guaranteed to give you the creeps, and don't offer much about the plot unless you look closely and pick out the clues. They typically only make sense after you've watched the entire season. But their mysteriousness and utter creepiness is what makes them and the show so appealing. It's almost like a game, and I'm sure there are threads on the internet where people pick apart every second of every trailer and discuss theories.
And here, if you're interested, is the trailer for Dracula: